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At the very core of Lomography lie the 10 Golden Rules - to guide and disarm you of all the formalities and complications that you know about photography. They’re the very essence of our “Don’t Think, Just Shoot” motto. After all, Lomography is all about having fun while taking good pictures. Memorise it by heart, or break all the rules; either way, be ready to throw all your inhibitions about photography away!

The Ten Golden Rules

  1. Take your camera everywhere you go.

  2. Use it any time – day and night.

  3. Lomography is not an interference in your life, but part of it.

  4. Try the shot from the hip.

  5. Approach the objects of your Lomographic desire as close as possible.

  6. Don’t think. (William Firebrace)

  7. Be fast.

  8. You don’t have to know beforehand what you captured on film.

  9. Afterwards either.

  10. Don’t worry about any rules.