Wake up. Turn your computer on. Check your inbox, the news, your calendar, social network. Synchronise your phone. Check weather.com to see what conditions to expect today. ‘Bleep’, your morning coffee is ready. Start your car with the touch of a button. Swipe in at the office. Turn your computer on. Check your inbox, the news, your calendar, social network. Open an e-card from your best friend wishing you a ‘Happy Birthday’. Rub your aching eyes and wonder why you communicate all day without really talking to anybody. ‘Bleep’, your afternoon coffee is ready. Start your car with the touch of a button. Check your inbox, the news, your calendar, social network. Check weather.com to see what conditions to expect tomorrow. ‘Bleep’ your dinner is ready. Eat it, sleep, dream of what you saw today on your monitor and leave the bits behind.

Kiss the girl or boy sitting next to you on the tram. You’ll either earn a slap in the face or have the best journey on public transport that you’ve ever had; either way it will be unforgettable. Use that dormant imagination to experiment and add some unexpected spice to your well-ordered life. Perhaps you discover that there’s a 6th continent on Earth or a treasure chest buried in your garden, or that the Beatles recorded another White Album on a comfy crackling 7" record. There’s an excitement that questions everything you thought you knew. Well, every minute and every second of your life can be like that! Trial and error is your policy. Action and reaction your strategy. Believe in yourself, never stop looking, never stop asking and never stop recording.

You are on a student exchange in a foreign country. You meet a lot of people and feel the need to impress them; the Italians cook, the Russians drink, the Spanish play guitar, the Japanese sing, the Americans dance, the Tyroleans yodel. You surely are a very intelligent, amiable, friendly person. But all you’ve done in the last 10 years is programming websites, writing blogs and beating high scores in Tetris. You figure to yourself; all these skills are virtual, existing in the digital realm but not in the real world. Have you considered that it’s more attractive to play the piano than to twitter? It’s exciting to touch something, to feel it, smell it, taste it, to have something in your hands that doesn’t disappear with the click of a button. Analogue is authentic, real, immediate. And so is life. And so is analogue photography. And so is Lomography.

Have you ever left the house and half way through your journey you realize that you’ve left your mobile phone at home? It doesn’t really pay to go back, so you just spend the day without it. You feel a strange sense of freedom that you haven’t felt for a long time. Your mum, dad, boss, colleagues, girlfriend, boyfriend, landlord, the ministry of finance or whoever can’t reach you. No one can change your plans right here and right now. You are a boat, the world is an ocean and you are floating along wherever it might take you with the wind in your sails. Nothing else matters; you’re alright as long as you’re with your Lomo.

There are no limits to your creativity and the analogue world is far from being fully explored. It’s like cooking your uncle’s famous Borscht recipe but adding a magic touch to it with a few extra ingredients. Your guests will say “Mmm that’s delicious”, or “I’ve never tasted anything like this”, or “Can you give me the recipe for that?”. You discover that if you are inventive and trust your gut feeling, new and awesome things arise naturally. A Lomographer can survive everything but repetition. Therefore he is creative to the max. Analogue life is not a step into the past but a glimpse into the future.